About Us

Mission

To provide a stress-free experience with superior service.

Values

We Show Up, We Play Hard, We Win Together

Purpose

To prevent our customers from being taken advantage of by sub-par contractors.

Guarantee

We will make it right.

Houston Deck and Shade LLC is a family owned and operated business founded in 2009 by Loren Goodrich. Our goal is to build beautiful custom decks, pergolas and pavilions that will last for years to come. Our service areas include the Greater Houston, Lake Livingston and Lake Conroe areas.

Whether you have a weekend retreat on Lake Livingston or a restaurant in downtown Houston, we are at your fingertips with fast service, elegant designs, quality construction and all American employees. Our company strives to approach each project with excellence and integrity.

Loren was just 19 years old when he started the company. His love for carpentry started at a young age. When Loren was 16 years old, he started working on a deck crew learning the trade. He caught on quickly and sold his first deck project at the age of 18. After working on the crew and executing sales for the next year, he decided to strike out on his own.

Starting a business at such a young age was a challenge. In the beginning, Loren’s days consisted of working on projects during the day with the help of his brother-in-law and meeting with potential clients in the evening. Most days were 14-16 hours long. 

As time went on, more employees were hired and trained. In 2016, the company moved to Cleveland, Texas and built a shop and office on FM 2025. The shop is our home base where our pergolas, benches and other features are prefabricated to make installation faster and more efficient.

Loren is a believer in Christ and attends East River Baptist Church in New Caney, Texas. Each step of the way was guided by his faith in Christ Jesus, the All Mighty Creator.

Loren enjoys fishing and spending time with his family.